case study 3
"A practical approach to theory."
Problem description:
In marketing theory and brand management, there are a myriad of concepts and models that aim to increase customer satisfaction and repeat purchases. However, in practice, we see the problem of their effective implementation.
Solution:
Instead of treating theory as an abstract concept, we start by understanding the actual needs and expectations of customers.
Building the Offer: We start by analyzing the market and the competition to understand where the gaps are and what the untapped opportunities are. Then, using analytical tools and AI support, we create an offer that is not only attractive, but also meets specific customer needs.
Product Category Management: We are not limited to single products. Instead, we analyze the entire product category, identifying the key elements that drive customer satisfaction and repeat purchases.
Building Satisfaction and Repeat Purchases: Here it is crucial to understand the entire customer life cycle and what stages in that cycle are most important for satisfaction and loyalty. This allows us to focus on those aspects that really matter, instead of wasting time and resources on secondary things.
Result:
By taking a practical approach to theory, we have been able to not only increase customer satisfaction, but also significantly improve repeat purchase rates. What's more, our operations are constantly monitored and optimized, allowing us to respond quickly to changes in the market and customer needs.
